It would do the planet no
harm if we all decided to
eat just a bit less meat

Make eating meat a
treat, where every
mouthful is savoured

Most meat these days is
unbelievably cheap, and
there's a reason for it

My old man is the most passionate countryman, livestock farmer, vegetable grower, hunter and home cook you'll ever meet. Lyons Hill Farm is the culmination of a lifetime dedicated to the food industry, and the realisation of his childhood dream. Having been a game dealer, a smoked salmon curer, a specialist global fine food importer, the man behind Merchant Gourmet, and now a farmer, whether it's a pheasant, a lentil or a steak, when it comes to food, only the exceptional will do.

I’ve been lucky. I spent two years living (on steak) in Argentina and I have a dad with a herd of White Park cattle. Beef of this quality is a far cry from what’s readily available in Britain. At the onset of the pandemic, I swapped a career in project finance in Southeast Asia for life in the meat trade, and I made it my mission to source meat that could replicate the exceptional flavour of the meat we produce on our farm. This was the birth of Aurox Meat.